Omnibus
T5R Omnibus – Keep a tab on the pulse of Vietnamese consumer.
Vietnam’s economy has been witnessing an increasing growth thanks to the Government’s open-door policies, which also leads to tough competitiveness among enterprises. In this context, it is critical for the organisations to be on top of the latest trends, habits and behaviors of consumers, in order to make efficient and effective business decisions T5R carries out monthly Omnibus project, where we randomly select 1200 nationally representative consumers to ask about their habits and behaviors towards various topics ranging from social-economic, finance and banking, automotive, real estate issues to favorite brands/ services. This project enables us to keep a tab on the pulse of Vietnamese consumers’.
What is the Omnibus
A tool for:
Seeking information about markets and opinions.
To get quick, relatively low cost answers to their questions.
Without financing and organizing a full market research survey.
Typically, clients share a sample but are charged for and obtain answers for only the questions they want
Type of questions that Omnibus can answer
Gauge public opinion on a multitude of issues
Measure awareness and usage of brands & services.
Estimate and profile demographics of market share.
Track reactions and opinions on specific issues.
Evaluate the impact of marketing campaigns.
Omnibus – the ultimate solution to your research.
1,200 nationally representative sample per month. Quotas are set on age, gender and location to ensure that the people interviewed are representative of the Vietnamese population
Methodology
CATI
A combination of
mobile phones (Viettel, Vinaphone, Mobiphone), and land lines
Weighting
Data weighted back to population
T5R carrie out monthly Omnibus project with highly qualified and intensively trained interviewers. The advanced technology enables T5R to record 100% interviews and listen in randomly-picked conversations. Thanks to that, T5R ensures the quality and reliability of interviews. The results of interviews will be delivered within 48 hours after interviews are finished.
For more information on T5R’s monthly Omnibus project, please click the link below or call us for further discussion. Our experienced experts are willing to support you at any time at your convenience.
Click here to download file Omnibus
